Creative Director / Copywriter
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Intel iQ


Intel iQ Magazine

Intel created a new technology, RealSense, that uses movement and 3D cameras to help computers see more like people. There was a big advertising campaign to promote it, but they wanted people to understand the motivation behind the technology and why it was important.

We created a special edition of their digital magazine, IQ. I worked with a team of journalists and designers to develop story ideas centered around the idea, "What if computers could see like you?" We created nine stories, from shareable listicles to animated videos and feature articles. I also wrote (and voiced) the case study.