Experience

September 2020 - Now : Kettle : Creative Director
Clients: Apple
Creative and copy lead for the West Coast Kettle office, working primarily on Apple.

October 2017 - September 2020 : Kettle : Associate Creative Director
Clients: Apple
On-site at Apple on undisclosed projects.  

February 2016 - October 2017 : Ready State : Associate Creative Director
Clients: Airbnb, Google AdWords, Torani, Yahoo
Built the copy team from the ground up, plus hands-on copywriting, messaging strategy,
creative strategy, and campaign development across clients and projects.

March 2014 - February 2016 : Ready State : Senior Copywriter
Clients: Airbnb, Google Play, Intel, Google AdWords, Motif Investing
Responsible for every word on every project and creative development on most. Also worked
on-site at Airbnb to help build, then support, the product marketing department.

August 2013 - March 2014 : John McNeil Studio : Copywriter
Clients: CA Technologies, Juniper Networks, Sitecore, Gigamon, Pacific Life
Developed copy and content strategy for print, banners, interior architecture design projects,
videos, new business pitches, and websites.

October 2012 - July 2013 : MRM Worldwide : Copywriter
Clients: Google, Intel, Wells Fargo
Worked primarily on-site at Google supporting the AdWords and cross-sell teams on copy,
content strategy, and creative direction.

January 2011 - October 2012 : Organic, Inc. : Junior Copywriter
Clients: Intel, Constellation Wines, The Meth Project, Kim Crawford, Nike
Cut my teeth on video, website concept and development, TVC, banners, emails, social,
digital and print retail support, and events.

2010 - 2014 : Freelance : Copywriter
Agencies: Mortar, SK+G, Hybrid Design
Website copy and user experience, articles, advertising copy, and other various projects.

2009 : Internship ‘Greenhouse’ : Creative Intern
Host Agencies: LoweNY, MRM, McCann, PokeNY
Took classes from industry creatives and worked on client projects at agencies in NYC.

2006 : What’s On Magazine : Intern & Writer
Wrote articles, including the monthly Mind and Body column, and provided copy editing support.

Education

2010 : Miami Ad School : Creative Copywriting

2007 : University of Nevada, Las Vegas : Journalism & Integrated Marketing

Etcetera

2016 - Now : 826 Valencia | Student Tutoring and Writing Center
Help kids 8 - 13 write and publish news articles for the Valencia Bay-Farer.

2015 : La Casa de las Madres | Women and Children’s Shelter
Developed a creative approach and copy for annual redHOT* party.