Intel Retail
Intel's global retail presence helps shoppers understand (and demand) Intel processors.
I was a part of a team that created four retail kits per year that brought the global brand into the store and educated customers about what they should look for in a processor.
Consumer-facing Tech Garble
Every quarter, it was a massive effort with a million deliverables: print ads, banners, videos, floor decals, brochures, standees, a million different things that all were called modules, and hundred-page books that explained to retailers how to install and talk about every component.
The case study below shows many more of the assets that I worked on over the course of the campaign.
