Kim Crawford wine wanted to do two things: first, they wanted a campaign that emphasized the fun, flirty tone of the brand and supported their tagline, "Undo Ordinary." Then they wanted to bring one of their parties to life in a way that lived long before and after the actual party itself.

We developed messaging and dozens and dozens of fun, sexy dares that people could play at the party and anywhere they were sipping on wine. They came to life on Facebook, wine bottle hang tags, coasters, and a tabletop signage that doubles as a playable die: roll it and take the dare you land on.

We also created a social campaign to lead up to and after the event, including four posts with ideas about how to host, decorate, and cater Undo Ordinary-themed affairs.